Håpefulle HP prelanserer i Digi

Digi setter sin ære i å være raskt ute med nyhetene. Idag overgår vi oss selv. Vi har gleden av å presentere en produktlansering som skjer først om en måned. Vi gjør leseren oppmerksom på at denne historien har embargo til 10 mars, og vi ber om at du ikke snakker med noen om dette før da, ei heller gjør disposisjoner ut fra de kunnskaper du måtte tilegne deg her.

Databransjen har lenge hatt en allianse med datapressen, særlig den månedlige delen av den. Med inntil tre måneders produksjonstid på bladene i en bransje hvor et produkts livssyklus er omtrent like lenge, ville faren for at produkttester skulle bli nekrologer vært overhengende uten denne alliansen. Derfor får ofte slike medier informasjon om nye produkter tidligere enn andre: De rekker likevel ikke å fortelle noen om det før tiden for å slippe nyheten er ute.

Årsaken til at bransjen helst vil at nyhetene skal slippe ut på et tidspunkt de selv kontrollerer, har blant annet med koordinering av markedsføringskampanjer, samt det faktum at de ikke ønsker at du skal vente med å kjøpe den skriveren eller PC-en som blir foreldet om en måned. Skulle du det, ville de bli sittende med store, ukurante lagre av uselgelige varer.

Digi: har ikke tre måneders produksjonstid, og har selvsagt heller ikke undertegnet noen avtale om å holde kjeft til det passer markedsavdelingen. Derfor har vi nå gleden av å fortelle deg at om en måned vil Hewlett-Packard lansere DesignJet skrivere som hånderer storformat, og som har et revolusjonerende nytt blekkfremføringssystem". Nyt stunden: Vi regner, av åpenbare grunner, med at det blir siste gang vi mottar denne form for pre-releaser av produktnyheter.

Meldingen er som følger:

Editorial Contacts:

Hewlett-Packard:

Ine van Sabben

Tel: +49 7031 14 2824

PA Consulting Group:

Kate Mant

Tel: +44 171 333 5852

Embargoed to March 10 1997

HEWLETT-PACKARD ANNOUNCES LARGE FORMAT DESIGNJET PRINTERS WITH REVOLUTIONARY INK DELIVERY SYSTEM

plus industry leading photo-quality output and low cost of operation

Boeblingen, Germany, March 10 1997. Hewlett-Packard Company, world-wide leader in printer sales, today announced the HP DesignJet 2500CP and 2000CP printers for large format colour printing. The printers are targeted at print service providers who want to broaden their service offering and ultimately increase their profits, through selling large format prints.

The new DesignJet 2500CP and 2000CP print photo-quality images with predictable colours and subtle tones. The printers are simple to set-up and operate, provide a versatile range of output to the industry's highest standards and are economical to run, making them the ideal choice for mass market print-on-demand service providers.

The DesignJet 2500CP and 2000CP are the first to ship with the revolutionary HP Large-Capacity Ink System, which has been engineered to provide the ink volume of high capacity systems combined with the reliability of an inkjet cartridge.

For each colour, the system comprises a printhead, an ink reservoir and a printhead cleaner. The printhead senses when its ink is running low, and automatically replenishes itself from the 410cc ink reservoir when required - enabling the printer to work longer before needing attention. The printers feature fault tolerant print modes which enable the printer to detect whether any nozzles have failed. If so, it will overcome this by activating other nozzles to work in their place, so ensuring perfect printing every time.

Changing ink is straightforward and quick and avoids the mess and hassle of other large-capacity systems. The ink system also allows the user to switch between different types of inks in minutes - much faster than traditional large-capacity systems. A separate UV resistant ink system allows production of window signage and laminated weatherproof signs, available in Autumn 1997.

A variety of different media are available, including HP Coated Paper, HP High Gloss Film, backlit and vinyl, enabling print service providers to meet any customer need.

It is predicted that demand for large format output will grow rapidly as end-users become aware of the advantages which occasional large format provides. European research company IT Strategies suggest that the public world-wide will spend around $18Bn on purchasing printed and finished large format digital colour output by 2000; and the 180,000 print service providers across Europe are in an ideal position to meet this need.

The HP DesignJet 2000CP is designed to be integrated with a RIP (raster image processor), and is supported by all of the major RIP vendors. The HP Peripherals Developer Association for software partners ensures a high standard of third party solutions. The HP DesignJet 2500CP provides the 'plug-and-play' solution. It ships with Adobe Level 2 PostScript, drivers for MAC, Windows 3.1, Windows 95, and Windows NT, and an HP JetDirect card. With this configuration, it connects to virtually any DTP application running on a MAC or PC. The integrated 2GB hard disk allows the processing of large files, as well as providing queuing, nesting and reprint capabilities.

The HP DesignJet 2500CP and 2000CP printers will be available on May 1 1997 from HP authorised dealers world-wide; and cost [local price] and [local price] respectively. The HP Ink Delivery System UV will be available in Autumn 1997. The printers ship with a one year, limited on-site warranty.

HP is the world's leading supplier of hardcopy products that set the standard for technology, performance and reliability. HP LaserJet and DeskJet printers are the world's best selling printers and range from high-speed network devices for workgroups, to inexpensive desktop products for the home. Other market leading HP products include DesignJet large format printers, ScanJet scanners, OfficeJet printer-fax-copier devices, CopyJet colour printer-copiers.

Hewlett-Packard Company is a leading global manufacturer of computing,communications and measurement products and services recognised for excellence in quality and support. HP has 112,000 employees and had a revenue of $38.4 billion in its 1996 fiscal year.

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